The Empowerment Experiment's landmark study proved that close to 1 million new American jobs could be created when African American consumers with HHI of $75,000 or more were to increase their spending in the community from the current 3% to 10% of their disposable income. 

The mission of The Empowerment Experiment Foundation (EEF) is the dedicated study and facilitation of economic development in under-served African American communities via self-help economics/conscious consumerism, financial literacy, targeted entrepreneurship and business diversity and inclusion.  


The under-discussed and under-studied issue of economic and retail leakage in the Black community fosters a racially divided economy where Black consumers are unable to economically sustain their struggling neighborhoods with their over one trillion dollars in buying power, and Black businesses are not able to attract and sustain consumer demand or corporate engagement and government contracts. The economic leakage and the slighted, undervalued, under-performing businesses exacerbate the lack of entrepreneurship/ job creation/ poverty. In addition, the racial wealth gap widens due to the  financial security, solidarity, acumen, and awareness of and access to the financial empowerment tools, strategies and products. These avoidable and solvable economic and financial disparities and circumstances result in disproportionate and worsening poverty, unemployment, under-funded school systems, depleted tax-bases, crime, racial strife, and a lack of communal pride and local role models for at-risk youth.  These issues and problems hurt the American economy and damage race relations.


As a result of The Empowerment Experiment, the Anderson family's yearlong effort to exclusively engage businesses, products and professionals from the Black community, EEF partnered with Northwestern University's elite Kellogg Graduate School of Management to prove, research, and analyze economic leakage and the potential impact of self-help economics/conscious consumerism on a mass scale. The Empowerment Experiment's landmark study proved that close to 1 million new American jobs could be created when African American consumers with HHI of $75,000 or more were to increase their spending in the community from the current 3% to 10% of their disposable income. EEF's mission, projects and programming are driven by this possibility (increased economic activity in the Black community) and result (1 million new American jobs, higher success rates for Black-owned businesses).

The Andersons believe, based on the experience and expertise gained in The Empowerment Experiment, and the research and findings of the Kellogg study, that the most viable way to drive this progression toward a more racially inclusive economy and economically empower the Black community is to teach financial literacy; study, promote and facilitate self-help economics; and drive more strategic entrepreneurship and supplier diversity.

Maggielist.com is destined to create

1 million new jobs by driving s

upport to Black-owned businesses. 

(See story in Black Enterprise here.)


So much more than a directory.  It will be a hub, a portal to generate, promote and track consumer-driven economic empowerment. Imagine...Our own AngiesList, but dedicated to finding and supporting our local banks, credit unions, and businesses AND products, suppliers, agents, franchisees, independent sales reps.  Smart, convenient, state-of-the-art!  MaggiesList will be inclusive and innovative. On MaggiesList,  consumers can find those mainstream partners that do business with our firms, advertise with our media outlets.  MaggiesList is how progressive partners will promote those excellent entrepreneurs and their businesses.

To join 

Maggie's List,

click here!

​​©  Maggie Anderson and The Empowerment Experiment, 2009-2017.   All Rights Reserved.

​the empowerment experiment foundation, a 501c3

The Empowerment Experiment Foundation. (a 501c3)

PO BOX 464    Berwyn , IL  60402

Click the link or paste this URL into your browser window to donate:

paypal.me/eefoundation


To show love & support for their hurting Black community, the Andersons took a stand, made a sacrifice to support businesses & entrepreneurs that represent & reinvest in it. Maggie needs your help to convert an economic experiment into an empowerment movement. ​

DONATE to maggie's FOUNDATION

​   Maggie's List is a project of

The EE Foundation.  

ML needs sponsors and investors. Your donations to the EE Foundation help Maggie's List.  If you want to support, sponsor, or invest in this movement, contact support@shopmaggieslist.com